Vendors of IT and network security products and services must overcome significant business hurdles. To succeed in security and compliance markets, you need highly qualified talent to conceive and develop the most appropriate marketing strategies, programs, and sales materials.
Strategy: You must have the right business strategy to optimize your business opportunity in a marketplace that can change quickly. Strategy includes raising sufficient capital, developing a unique product or service that provides value to the marketplace, and using the appropriate channel to maximize revenues while minimizing expense.
Execution: Success today means satisfactorily managing many go-to-market challenges, including accelerating the adoption of your unique technology, differentiating your offerings in a crowded and noisy market, and creating compelling marketing messages. Competition among and within product categories is fierce. To win, your marketing execution has to be superb!