Consulting Services
Our consulting services address the complete menu of corporate and marketing intellectual content, from strategic business planning and capitalization, to product or service strategy, sales collateral and tactical execution of sales and lead generation programs.
Our service engagement model includes both retainer and project-based client engagements. For emerging companies, a popular model is to retain Compliance Marketing to act as a virtual Chief Marketing Officer on a part-time basis.
Compliance Marketing Group can accelerate your efforts in:
Product Management
Inbound product or service roadmap activities and tasks
- Marketing plan creation
- Compliance requirements & mapping to product functionality matrices
- Market research, and market sizing analysis
- Creation of financial justification and ROI models
- Customer or prospect surveys, for help in understanding user requirements, or for PR & thought leadership
- Competitive research and analysis, and product positioning
- Identification of high value market segments
- Definition of value propositions
Product Marketing
Outbound product or service messaging and promotions
- Customer or prospect surveys for messaging, branding, PR & thought leadership
- Definition of key selling messages
- Collateral creation (datasheets, web content, white papers)
- Creation of demand generation programs, including direct marketing, E-mail and search engine optimization
- Sales training, and the creation of sales presentations targeted by segment or niche
Business Development
- Business planning for technology alliances and partnerships
- Identification of strategic and ecosystem partner candidates
- Execution of business development and partnering plans
- Planning distribution channels and partnerships
Sales
- OEM sales activities
- Channel program development
- Channel partner identification and recruitment
- Concept test selling activity
- Beta program development
- Contract sales assistance
Corporate/Strategic
- Business plan creation
- Fund-raising efforts
- Strategic/operating planning
Research
Compliance Marketing Group conducts market research studies for clients on various aspects of IT security and compliance. We have extensive experience developing market research surveys to determine user requirements. To discuss your marketing research needs please contact us at info@compliancemarketinggroup.com.